Working with Viral Change has grown into one of the most meaningful and personal collaborations we’ve been part of. What began as a simple apparel design project quickly developed into an ongoing creative partnership with the charity’s founder, Jerry Williams, built around shared ideas of positivity, unity, and creating change through design.
Our first projects focused on designing T-shirts that captured the message “Unity by any means necessary,” with the goal of creating clothing that felt connected to the movement behind the charity rather than just standard merchandise. The response to the designs led to continued work across logos, tank tops, leggings, and wider apparel concepts, allowing the brand identity to grow naturally over time.
As the collaboration evolved, we also worked on artwork for Viral Change’s “#GoodPeopleEveryWhere” campaign. For this project, we created a detailed line-art illustration combining a compass with a dream catcher – a piece designed to symbolise direction, hope, connection, and people supporting one another. The artwork became one of the standout designs from the campaign, but what happened afterwards made the project even more special to us.
Jerry connected with the design so strongly that he later had the artwork tattooed onto his arm. Seeing something we created become part of somebody’s personal story and beliefs was genuinely surreal, and a reminder of how powerful visual design can be when it carries a real message behind it.
We’re now continuing to work together on the next stage of the brand through the “#ButterflyEffect” campaign – a movement centred around the idea that even the smallest actions can create meaningful and lasting change. Being able to help shape the visual identity of these campaigns over time has made this far more than just a client project to us, and it’s a collaboration we’re incredibly proud to still be part of today.
