Working with The Lash was one of those projects where the brief immediately pushed us to think

The band wanted a logo that felt bold, recognisable, and impossible to ignore, something that reflected their energy as a female-fronted band while still feeling creative and unique. One thing they were completely certain about was that they didn’t want a simple or generic logo. They wanted something people would remember instantly.
An important part of the brief was incorporating an illustration of their lead singer into the design while still making sure the band name remained central to the logo itself. Instead of treating those as two separate ideas, we looked for a way to combine them into one strong visual concept.

The final design featured an illustrated portrait of the lead singer, with the lenses of her sunglasses cleverly spelling out the band’s name. It gave the logo a distinctive identity while keeping the design playful, memorable, and full of character - exactly what the band was looking for.

Seeing how much the band connected with the idea made the whole project incredibly rewarding, and it’s still one of our favourite examples of turning a creative concept into something visually striking and personal to the artist.